Tash's Projects

TASH HAS BEEN FORTUNATE TO WORK ON INCREDIBLE PROJECTS ALL OVER THE WORLD. HERE IS SOME OF HER MOST RECENT WORK.

“I don’t refer to myself as an influencer, but instead a style curator and tastemaker. After working in the fashion industry for over 20 years, mainly as a head of buying for a large Australian retailer, and then co founder of a revolutionary social media retail concept - I have real insight into the fashion and lifestyle space. I have an authentic approach to sharing my views on products and brands, and support a conscious consumer message.

LA MER INFLUENCER x vogue australia

LA MER INFLUENCER x David Jones event hosting

From hydrating essentials to my cult-favourites, I shared my La Mer skincare tips and the changes I have made over the years to maintain a healthy, natural glow.

As a long-term devotee to the brand, in an intimate session set in the beautiful event suite in David Jones, Elizabeth St Sydney - guests had the opportunity to discover my approach to skincare and lifestyle.

Guests had the chance to ask any questions, whilst also sharing my tips to luminous skin to take your skincare regime to the next level.

TASH SEFTON X SUPERGA / VEGAN, ORGANIC SNEAKER DESIGN COLLAB

Superga x Tash Sefton Organics collaboration shoe. Ultimately family is everything, so when I got the chance to create my own shoe I wanted to create something that everyone in my family could wear. From my kids, my friends, right through to my parents. I wanted shoes that supported our crazy busy lives and could be worn season after season with a conscious view on how each step of the process impacts on the planet.  From my family to yours, I hope you love these shoes as much as we do.

DYSON X Tash Sefton - Australian launch of Dyson Corrale

DYSON X Tash Sefton - Australian mothers day campaign

SEED HERITAGE 2021 IN STORE STYLING TOUR

To celebrate the launch of Seed Heritage's AW21 collection, stylist and fashion influencer Tash Sefton hosted two intimate styling evenings for VIP guests in the brands Burnside Village + Chadstone flagship stores. Tash presented a curated edit of her top 14 looks for the season, offering styling advice, tips + tricks to guests on the night.

Pivotal to the event’s success was the integrated influencer strategy that saw local, multi tier (nano, micro + macro) partners share the event in real time across their stories, linking directly to the brands website allowing customers to shop along at home on the night. Housed on the brands Instagram account, the ‘win your spot’ giveaway opened this intimate event up to Seed followers in Victoria + Adelaide. The competition was cross promoted on Tash’s Instagram along with the accounts of those brand partners attending each event to increase awareness + entries.

Guests enjoyed an exclusive discount on the night, as well as a goodie bag including a Seed Heritage gift card, plus one-on-one styling advice with Tash in store.

SEED HERITAGE - MOTHERS DAY CAMPAIGN

Tash Sefton X BLACKMORES / AMBASSADOR FOR SYDNEY RUNNING FESTIVAL

My journey with health & fitness has taken me years to conquer. When I started to listen to my body, it felt like everything fell into place. I have learnt that the relationship with yourself is the most important, understanding when I can keep going and when I need to rest. But what I realised is only ‘I’ can make those changes to feel good.

I found this in running. I run every day. Not just for exercise but for my head space. It’s time for me....something I never had before. I now run every morning, it’s completely changed my life and I’ve never felt stronger. But my training kicked up a notch when I became a Blackmores ambassador for the Sydney Running Festival in 2020.

SUSTAINability at home X VOGUE LIVING

“She might have once been known for her covetable wardrobe and seriously impressive style, but nowadays Tash Sefton is all about art, sustainability and her home.

A mother of two, Sefton’s family home is packed to the brim with art, including her very own drawings which sit alongside watercolours and photographs by fellow local artists.

Recently, Sefton opened up her home to Vogue Living in order to share how she makes her life the most sustainable it can be. Wanting to teach her children to care for the environment, Sefton makes being eco conscious an everyday part of her life. “At home we are conscious of packaging. We compost and have a worm farm. When I’m on a walk, I’m looking for rubbish to pick up. That’s not a special event, that’s how we live as a family,” she says.

When describing her interior style, Sefton takes the same mentality for choosing her wardrobe pieces – a little bit of

everything. “I feel like our furniture is a real mix of designer pieces, mid range and also Ikea.

Pretty much how I dress – high street with high end, classics, vintage and not ‘trendy’. We want our boys to be able to hang out in any room – nothing is too precious or ‘staged’. We have lots of our Sefton Segedin art in our home mixed with pieces collected over the years – John Olsen, Charles Blackman, Gary Shead and even our children's drawings are framed and layered in,” Sefton says.

What else does Sefton do with her family to help save the world? “Real change, the kind that has the power to save the planet, should be something we’re all working towards in all kinds of ways. So my passion is for doing things, not just talking about them,” she shares.” 

Learn more about TENCEL™ and their #FeelsSoRight campaign with Sheridan? Click here

BRISBANE TOURISM CAMPAIGN

VOLVO AMBASSADOR ROLE

THE BODY SHOP X FAIR TRADE X INTERNATIONAL WOMENS DAY

I was recently in West Africa in the villages of Tamale in Ghana with The Body Shop. This was to see first-hand the entire process of a true, environmental, sustainable and fair-trade product, from sourcing ingredients, manufacturing systems, marketing, education & giving back socially. I wish more people could experience this – as some don’t realise how much work goes into sustainable beauty. The impact is bigger than just our environment; it impacts people’s lives and future generations. A product (the only product) the villages have been using for centuries as an intensely enriching hair and body moisturiser, made from a nut from a wild Shea tree. This part of the world is incredibly dry and hot and remote, yet the women’s skin and hair are beautiful. Now, Shea butter is being shared with the rest of the world because The Body Shop worked out how they could trade with the community over 25 years ago.

The women in these regions didn’t have a voice, living in a male-dominated society where women were ‘seen and not heard’. Sourcing Shea is ‘women’s business’ only. They are allowed, culturally, to collect the nuts and make it into butter. It is the sole income for women in the village, and now they earn even more than the men (oh yeah!). The Body Shop trade directly with these women, bringing in cash flow to help their families. In addition, the money from the Shea butter allows these communities to allocate money to help build schools and health care facilities and to source safe drinking water. This butter is now referred to as ‘women’s gold’ – not only is it a historic natural beauty treatment, it has changed women’s social standing. SEE MORE about my visit to Ghana HERE

For International Women’s Day, I hosted The Body Shop event in Sydney to celebrate women’s empowerment. A celebration of women contributing wonderful things in their field, while openly discussing challenges women face in the work place, in society and in regards to health, including how The Body Shop support global initiatives, such as the work I witnessed in West Africa. Guest speakers were, Julie Bishop MP discussing work place discrimination, academic and womens rites activist, Dr Susan Carland, Dr Chantel Thornton, breast cancer specialist and surgeon and Anny Bargo, discussing womens issues in Aboriginal communities.

Held at The Heart Cafe Bondi, a social enterprise to help youth unemployment by providing traineeships for young people in need. More about the event available HERE

WITTNER AMBASSADOR SUMMER 2019

For the Wittner collaboration and the face of their SS18/19 campaign - everyday staples like the new weave sandals, soft tanned leathers and causal brogues, then complimenting these core products the collections is highlighted with hot pink, bright goldfish yellow just in time for the sunshine. “Wittner celebrates woman who can do it all, Tash, who divides her time between motherhood, creating art, being an influence of fashion trends and understanding personal style - she truly embodies the Wittner woman”. Wittner is all about great quality footwear in classic styles you can wear for work, weekend or at night. By adding in fashion highlights means you can invest in footwear that lasts season after season. SEE MORE HERE

HOME FEATURE DOMINO magazine for bedthreads

“We headed over to the Mosman home of Tash Sefton, style consultant and co-founder of Sefton&Segedin, an original art atelier she runs alongside sister Hayley. Sefton's spacious family abode is, as expected, adorned with illustrations, paintings and handcrafted ceramics as far as the eye can see. (The only thing maybe more impressive is her expertly curated collection of designer bags and shoes.) The bright and airy space is all white walls, punchy colour (blue is a particular favourite), and lush greenery. Stepping inside, the home feels both elevated and personalised—unsurprising given Sefton's background as a style guru.” CLICK HERE Keep reading for our Q&A.

GENOVESE COFFEE - LAUNCH OF BIODEGRADABLE COFFEE PODS

I drink a lot of coffee but felt really bad about using coffee pods that go to  landfill. Australia’s daily home espresso habit is unsustainable, generating enormous amounts of plastic waste. 

When I was India on a conservation trip recently, I met a pioneer & environmentalist who believes great tasting coffee shouldn’t cost the earth. His company Genovese Coffee has introduced their latest environmentally responsible initiative, Shots By Genovese, which I’m so proud to be apart of. Cafe quality coffee at home that’s better for the environment. 

I personally feel it is really important to make the switch - I know you feel bad about this ridiculous coffee pod waste just as I do.

TARONGA CONSERVATION FOUNDATION

I am honoured to work closely with the Taronga Conservation Society in raising awareness of the incredible work they do for animals, their habitats and their efforts to protect it for the future. From top to bottom, they are committed to a greener future with sustainable practices and policies embedded in the core of all their activities. Even recognised by the Duke and Duchess of Sussex (yes, Harry and Meaghan) during their recent trip to Sydney ….and Y-E-S I was very grateful to meet them. I have to say that it’s incredible to witness the work of so many dedicated, passionate people in this field, the need of which is only driven home when you watch distressing videos like the turtle with a straw up its nose, rhinos left to die so their horn can be removed or even the smuggling of our native birds (the list can go on and on). Horrendous!
Taronga Conservation Society Australia is a leader in the fields of conservation, research, animal welfare, wildlife rehabilitation and environmental education. Taronga is a not-for-profit organisation with an absolute commitment to conservation and securing a shared future for wildlife and people.

The Annual Zoofari Gala

Zoofari is the Taronga Foundation’s major annual fundraising dinner held in the grounds of Taronga Zoo and is fast achieving recognition as one of Sydney’s most sought-after charity events. Every year Zoofari raises vital funds and awareness for priority conservation programs and improving Taronga’s facilities at Taronga Sydney and at Taronga Western Plains Zoo. The sell out event is a a fun, glamorous and an inspirational event. More about the event HERE

Australia Harper’ Bazaar Conservation Edition December 2018. Images by Georges Antoni / Featuring Gemma Ward.

“These aren’t the usual topics we tackle at Bazaar, but if we want future generations of Australians to grow up to the hum of cicadas and be able to paddle alongside dolphins during a morning surf, we need to do something to stop the extinctions affecting every inch of our planet.” Eugenie Kelly, Editor In Chief, Harper’s Bazaar Australia

To co-inside with Zoofari 2018, I worked closely with the Taronga team and Australian Harper’s Bazaar to create a conservation edition. Shot on location at Dubbo and Taronga Sydney, the edition celebrated some of the work Taronga does in the conservation space, while being an educational piece for what is being done, and what still needs to be done to protect our habitats for future generations. Read more about the edition HERE

Duke and Duchess of Sussex, Prince Harry and Meghan Markle Taronga Visit.

I was lucky to be at an intimate meeting with The Royal Highnesses the Duke and Duchess of Sussex, Prince Harry and Meghan Markle when they visited Taronga Zoo in October 2018. They officially launched of the brand-new world class Taronga Institute of Science & Learning, a purpose-built research and education centre on site at Taronga Zoo Sydney and the first of its kind in the Southern Hemisphere. This state of the art facility houses the largest conservation science team of any zoo in the southern hemisphere. Harry was so impressed he announced, “Zoos in the 21st century have to modernise with everything else that is going on at the moment. Taronga Zoo seems to be leading the way and I think zoos across the world have got a lot to learn from a place like this. To see the dedicated staff here is absolutely fantastic.” (This was the first event Meghan attended after announcing her pregnancy.) MORE available here

Taronga CEO Challenge 2018

Through animal conservation, scientific research, breeding and education programs, Taronga works closely with and supports organisations worldwide. In the last 12 months alone Taronga partnered with 38 organisations working on the frontline of conservation across 33 countries. The Taronga CEO Challenge is a chance to connect Australians to this important work, and to the communities and wildlife that call these areas home.

I was apart of the 2018 CEO Challenge which took us to incredible India. We visiting national parks, including Ranthambore and Kazirangah – which are home to tigers, elephants, buffalos and of course, the Greater One-Horned Rhino – as well as volunteering at a Sloth Bear Sanctuary. The CEO Challenge participants build communities of advocates who understand Taronga’s mission and vision for a shared future for wildlife and people. This increased awareness helps us to educate more people about the plight of wildlife and engage them in our future conservation efforts. To learn more or donate to Taronga CLICK HERE

Uniqlo knitwear campaign winter 2019

As the change of season is upon us, now is the perfect time to assess your wardrobe. Because rather than going out to buy all new season trends and spending a fortune in the process, I am here to teach you about building the perfect transeasonal ‘wearable’ wardrobe. 

I have always shopped at UNIQLO, as love their style aesthetic, designer collaborations, amazing basics …..and my kids are normally decked out head to toe. But I thought I would create this transeasonal wardrobe, by only shopping at UNIQLO, as a way of showing you how you don’t need a designer budget to look stylish. Every item I have selected and ‘styled’ for work, weekend and night - by selecting key pieces and showing you styling twists and tricks to get more out of your clothes. These lessons you will use every time you get dressed and think about when you are shopping. See the campaign HERE

Styling video captured by Ryan Conduit  

GUERLAIN  launch of Rouge G de Guerlain lipstick

In 1870, Guerlain invented the ""Ne m'Oubliez Pas"" lipstick. Since, Guerlain has continued to reinvent the lipstick with Rouge G de Guerlain, the customizable lipstick which was re launch in 2018 - this was part of the global campaign.